When running Facebook ads, understanding key Advertising Terms is crucial for optimizing your campaigns and achieving the best results. Without a clear grasp of these terms, no matter how much you practice, reaching the desired outcome will be challenging. In this article, KTM Ads will share important Advertising Terms that will help you easily approach and execute Facebook advertising effectively
What is a Bid?
A bid, also known as the bid amount, is the maximum amount you’re willing to pay for each action (such as each click when running CPC ads) on your Facebook ad. The bid is not just a number you set; it is also a factor that determines the strength and ranking of your ad during Facebook’s auction process.
What is BM?
BM (Business Manager) is Facebook’s business account, designed to help users professionally manage their Fanpages, ad accounts, personnel, and other digital assets. Currently, each BM account can only create one ad account, but there is no limit to the number of Fanpages that can be managed.
BM is divided into various levels such as BM 5, 10, 20, 30, 50, 80, 100, 200, 250, 1000, 2500… Each level has different credibility and advertising capabilities, helping advertisers optimize their campaigns based on their needs.
Ad Account share link
An Ad Account Share Link is a type of account that is shared from another Business Manager (BM). In this case, the BM account owner can retain ownership or grant management rights to a partner. When a user receives a shared ad account link, they can access this account through a link sent to their email. This allows for expanded management rights without the need to directly own a BM, making it easier for teams or individuals to collaborate on running advertising campaigns.
What is VIA?
VIA is a term used to refer to Facebook accounts that have been hacked and later bought and sold in the market. VIA accounts typically have a real usage history, which helps bypass Facebook’s strict control algorithms, especially during advertising campaigns. Therefore, VIA accounts are often used for various purposes such as running ads, seeding, or creating new Business Managers.
Types of VIA & VIA XMDT
There are different types of VIA accounts, with the most common ones being:
- Foreign VIA: These accounts belong to users in foreign countries, usually in places like the United States (US), India, the Philippines, etc.
- VIA XMDT (Identity Verification): These are accounts that have been verified by providing valid identification documents to Facebook. Previously, VIA XMDT accounts were considered more reliable than non-verified ones, but Facebook has updated its algorithms, making the distinction less significant.
What is 2FA?
2FA (Two-Factor Authentication) is Facebook’s two-layer security feature. When 2FA is enabled, users must enter a verification code (usually sent via the Authenticator app or SMS) whenever they log in from an unfamiliar device. This helps protect accounts from information theft attacks, reducing the risk of being hacked. In advertising, accounts with 2FA enabled are typically seen as more secure and are less likely to experience check-ins.
What is Clone?
Clone refers to fake or mass-created Facebook accounts for a specific purpose. These clone accounts are often used to boost engagement, such as liking, sharing posts, or assisting in creating large numbers of ad accounts. Since they are not authentic accounts, clone accounts usually have lower reliability and are more likely to be detected and disabled by Facebook.
Separate Ad Accounts
A separate ad account is one that is split from a Business Manager (BM) to become a personal ad account. This account can be split from smaller BMs like BM nolimit or larger ones like BM 2500.
Separating ad accounts allows users to inherit some benefits from the original BM, such as higher spending limits (limit $1500), higher reliability, and fewer restrictions when running ads. This is a common method used to maintain operations even when the original BM encounters issues.
Full VIA account
A Full VIA account is a Facebook account provided with complete login information, including email, password, and identity verification details of the original user. This type of VIA account is of the highest quality because the buyer has full control and can change the information to avoid being revoked or disabled. Full VIA accounts are often used to create BMs or run ads with a higher level of safety.
RIP VIA account
An RIP VIA account is a VIA account where the original owner is no longer active. The original account holder has been disabled through manipulation, preventing them from reopening the account. Therefore, buyers of RIP VIA accounts usually do not get long-term warranty support because there is a small chance the account might be restored if Facebook verifies the original owner’s identity again. This is why RIP VIA accounts are priced lower than Full VIA accounts but are still commonly used for short-term advertising campaigns
PPE (Page Post Engagement)
PPE (Page Post Engagement) is a type of Facebook ad campaign aimed at increasing engagement for posts, including likes, shares, and comments. Facebook will show the ad to users who frequently interact on the platform, ensuring the post reaches the right target audience. Additionally, PPE ads can combine with user interests and behaviors for better results.
Vít Ads
Vít Ads, also known as scaling, is a term in Facebook Ads referring to the process of expanding and increasing the budget for an ad campaign after identifying effective content. When an ad delivers good results, advertisers can “scale” by either duplicating the ad groups or increasing the budget to reach more people.
Moreover, Vít Ads can also involve expanding into a new audience segment to find additional potential customers. Simply put, Vít Ads is the phase where the campaign scale is expanded to maximize profits from successful content.
Lead
In marketing, a lead refers to potential customers who are interested in a product or service. When a business “generates a lead,” it means they have collected important customer information, such as name, email, or phone number.
For example, when you see an ad on Facebook, click on it, and fill in your personal details to receive advice or a discount, you have become a lead. This data allows the business to engage and nurture customers better, thus increasing the chances of converting leads into actual buyers.
Mass Advertising
Mass advertising in Facebook Ads refers to running ads without targeting specific user interests or behaviors. Instead, the ads are simply targeted to a broad audience, often limited by age. The advantage of mass advertising is that the CPM (cost per 1,000 impressions) is cheaper than detailed targeting.
With Facebook’s increasingly optimized algorithm, ads can automatically reach the right target audience without overly precise targeting. This allows even inexperienced users to run ads effectively.
Ad Fraud (Running Ads Without Payment)
Ad fraud, or “running ads without payment,” refers to the act of running ads without paying Facebook. This occurs because Facebook allows Business accounts to run ads first and pay later, unlike personal accounts, which require prepayment.
Understanding Facebook advertising terms not only helps you optimize your campaigns but also prevents unnecessary mistakes. We hope this article provides a comprehensive overview and supports you in successfully implementing your advertising campaigns.
