Facebook Messenger advertising is one of the great tools for directly interacting with potential customers. This article will guide you on how to run Facebook Messenger ads in a detailed and effective way.
What is Facebook Messenger Advertising?
Facebook Messenger advertising is an ad format on the Facebook platform that allows customers to click on the ad and immediately be redirected to the Messenger section of a Fanpage. Here, businesses can interact directly with customers, provide product information, answer pre-programmed questions, and increase the chances of order conversion.
Why should you run Facebook Messenger ads?
Facebook Messenger advertising offers numerous outstanding benefits, helping businesses optimize interaction and business efficiency. Here are some reasons why you shouldn’t overlook this advertising format:
- Directly reach potential customers: By enabling direct connections via Messenger, customers can easily comment or send messages for consultation, thus increasing the chances of quickly closing a sale.
- Instant interaction boost: The auto-reply feature allows you to respond to customers quickly, avoiding long wait times and enhancing the user experience.
- Optimized advertising cost: With costs as low as 5,000 to 10,000 VND per click, you can reach potential customers and maximize cost-effectiveness.
3 Types of Facebook Messenger Ads
Messenger Stories
This ad format appears when users browse through stories on Facebook or Instagram. These ads are typically presented in the form of images or short videos, helping businesses make a strong impression and attract customers at first glance. Messenger Stories are suitable for promoting products, services, and encouraging customers to click for more information.
Facebook Click-to-Messenger
This is the most popular ad format in Messenger Ads campaigns. When customers click on the ad, they are redirected directly to the Messenger chat window. This is an effective approach to convert customers from the interest stage to action, such as inquiring about product information or placing an order. Businesses can use automatic questions or direct consultation to increase the conversion rate.
Sponsored Messages
Sponsored Messages allow businesses to send direct messages to people who have previously interacted with the Fanpage. This is an ideal option for maintaining relationships with existing customers, providing information about offers, promotions, or new products.
The most detailed guide to running Facebook messenger ads
Step 1: Create a messenger ad campaign in ads manager
To get started, go to Ads Manager through your Fanpage or use the direct link: https://adsmanager.facebook.com/adsmanager.
On the main interface, click the “Create” button to start a new campaign. Then, select the campaign objective as “Engagement” and click “Continue” to move on to the next step.
Step 2: Set up metrics for the ad set
In this section, you need to create and name your ad sets, such as Ad Set 1, Ad Set 2, for easier management. Next, under the “Conversion” section, select the “Messenger” option and set the ad type to “Click to Message.”
Then, select the Fanpage that will run the ad and, if needed, integrate Instagram (if you don’t have an Instagram account, you can skip this step).
Finally, set the daily budget for the ad set, typically ranging from 100,000 to 300,000 VND per day, depending on your plan.
Step 3: Set up detailed Facebook messenger ads
In this step, you will create the ad that customers will see. The ad consists of four main parts: text (content), image or video, headline, and call-to-action button. You can choose to Use Existing Post if you already have a post or ad template on your Fanpage.
Step 4: Create a message template
Next, you set up the message template that customers will receive when they click on “Send Message.” You can create a custom message template with the content you want to send to customers.
After creating it, click “Preview in Messenger” to review the message template. If everything looks good, click “Save and Finish” to save the message template. Finally, click “Publish Campaign” to start running the ad.
Tips to run effective Facebook messenger ads for quick conversions
To maximize the effectiveness of your Facebook Messenger ad campaign, here are three tips to help you close sales quickly and attract customers:
- Incorporate Promotions into Your Ads: Include special promotions exclusive to Facebook, Instagram, or e-commerce platforms to encourage customers to quickly click on the ad.
- Set Up a Short, Friendly Opening Message: Create a friendly greeting and a brief introduction to make customers feel comfortable and eager to continue the conversation.
- Respond Quickly and Mind Your Language: Respond to customers as soon as possible. The language should be formal and polite but also light-hearted and witty, making customers feel at ease and encouraging them to keep the conversation going.
Important notes when running Facebook messenger ads
When running ads on Messenger, you need to keep in mind that the ads will only appear to customers who use smartphones and have the Messenger app installed. This means that if customers do not use Messenger, your ads will not be able to reach them.
Additionally, Messenger ads only truly take effect when customers show interest and proactively respond to your message. Only when customers take this action will the chat window appear for you – that is, for the Fanpage manager – and you can start communicating with them directly.
Therefore, one of the important factors when running Messenger ads is creating engaging and compelling content that makes customers want to interact immediately.
KTM Ads will help you optimize the effectiveness of your Facebook Messenger ads. Contact our hotline right away if you need assistance with running ads!
