When running Facebook Ads, you’ll often encounter the terms “Voi” and “Scan” but may not yet know the difference between these two types—this article is for you. So, what is running Voi? How is running Scan different? And which is the right choice for your advertising campaign?
What is Voi? What is running voice ads?
Voi, or Invoice accounts, is a special type of Business Manager (BM) account provided by Facebook to businesses with large and stable advertising budgets. This account offers a line of credit, allowing the business to run ads first and pay later, usually at the end of the month or when the credit limit is reached.
Unlike regular BM accounts that have daily budget limits, Voi accounts can spend continuously until they reach the credit limit, which can range from hundreds of millions to billions of VND. This allows businesses to optimize their advertising campaigns without worrying about interruptions.
Running Voi ads refers to using an Invoice account to launch ads on Facebook. In addition to large businesses, some advertising agencies also use this method to optimize their budget and ad performance.
What is running scan?
Running Scan refers to using Business Manager (BM) accounts or foreign personal accounts with high available spending limits to run ads on Facebook. Unlike Voi accounts, which are provided by Facebook with a large credit limit, Scan accounts have a smaller budget and are not given credit.
Although Scan accounts do not have the credit limit like Voi, they benefit from a history of large ad spending, giving them a higher spending threshold than usual. This allows advertisers to run campaigns without being tightly restricted by daily budgets. Additionally, some Scan accounts have an “excess” spending limit, meaning they can run ads with a larger budget compared to regular ad accounts.
Distinguishing between voi accounts and scan accounts in Facebook ads
Similarities
- Both types of accounts originate from abroad.
- They are used to run ads with higher spending limits compared to regular ad accounts.
Differences
- Budget and credit limits: Voi accounts have a much larger budget than Scan accounts. While Voi accounts are provided with a high credit limit by Facebook, allowing businesses to run ads first and pay later, Scan accounts do not have credit but only a high spending threshold based on their past spending history.
- Target users: Voi accounts are typically used by large, reputable businesses that are verified by Facebook and apply for advertising credit. In contrast, Scan accounts are mostly used by individuals or small businesses that do not meet the criteria to apply for a credit limit like Voi.
- Credibility: Voi accounts are vetted by Facebook and granted credit based on the trustworthiness of the business. On the other hand, Scan accounts are typically ad accounts with a high spending threshold but do not have credit guarantees from Facebook.
Share practical experience when running Voice ads
First, focus on the product advertisement video. Instead of creating a completely new video, you can borrow or use videos from successful shops (if permitted). Videos that have an advertising history often have better conversion rates and are more likely to generate sales.
Second, choosing the right advertising partner is also very important. You should collaborate with those who have experience and are ‘dedicated’ when running Voice ads. If advertising costs become expensive or the campaign is not effective, you can negotiate to stop the Live session to avoid wasting resources and budget.
Third, selecting the appropriate type of Voice ad is another factor to consider. Besides the Euro Voice, you can try experimenting with Swedish Voice or British Voice, as these types tend to run smoothly and effectively when ‘spending money’ (i.e., when Facebook begins distributing the budget to the ads).
Finally, pay attention to the lifecycle of the Voice ad. The Voice account is not always available; sometimes, there are only about 20 days in a month when Voice ads are available, and sometimes they only appear for a few hours each day. Therefore, when you see ‘Voice available,’ shops and fanpages should take advantage of this opportunity and run ads right away to maximize the use of this valuable resource.
FAQ about voice and scan accounts
Can I use a Scan account to run ads that violate policies?
Voice and Scan accounts have high spending thresholds, allowing you to run many advertising campaigns with a large budget and fewer errors. In particular, Voice accounts are credit-verified by Facebook, have high reliability, and strong performance capabilities. Although these accounts can be used to run ads with policy-violating content, if abused and used to promote items banned by Facebook, the account may be disabled.
Can I create a Voice or Scan account by myself?
Creating a new or scanning an account requires a complex process that demands experience and technical expertise. Therefore, instead of doing it yourself, you should consider purchasing accounts from reputable providers or agencies. In particular, Voice accounts are the highest-tier accounts that Facebook provides to businesses and organizations, so it’s important to choose a reliable partner to ensure the effectiveness of your advertising campaigns.
We hope the information in this article has helped you better understand the differences between Voice and Scan accounts in Facebook advertising. Choosing the right type of account will help you optimize your budget, increase campaign effectiveness, and minimize risks when running ads. If you’re looking for sustainable advertising solutions, feel free to contactRent Facebook Account – KTM Ads for assistance!
