Should I use a personal or business Facebook ad account? This is a common question for many Facebook advertisers. If you’re facing the same dilemma, this article will provide a detailed analysis and help you easily distinguish between the different types of Facebook ad accounts.
Based on the user type
Personal account (Via)
A Personal account is the default account when you first sign up for Facebook. It is a popular choice for individuals or small businesses looking to run ads on the platform. The personal Facebook Ads account provides basic functions such as creating ads, targeting audiences, tracking ad performance, and generating reports.
With this account, you can easily launch simple ad campaigns that fit a small budget. Additionally, a personal account allows you to generate personal invoices, making it convenient for individuals who are self-employed or those who want to use Facebook Ads flexibly.
Business account
A Business Facebook ads account is specifically designed for large businesses or organizations looking to build their brand, expand operations, and acquire potential customers. This account offers advanced features compared to a personal account, allowing for more effective ad management and campaign optimization.
One of the standout features of a business account is the ability to create and manage multiple personal ad accounts (via), allowing businesses to easily allocate budgets and track ad campaigns across different platforms.
Additionally, the business account provides the ability to generate business invoices, which is essential for companies and organizations when reporting taxes and handling financial.
Based on the payment method
Prepaid account
A prepaid account requires users to deposit a certain amount of money into the account before starting an ad campaign. Once the funds are deposited, you can use this amount to pay for Facebook ad campaigns.
This method helps users better control costs, as you will only spend within the amount you have deposited. This prevents overspending and makes it easier to track the budget throughout the advertising process.
Postpaid account
Unlike a prepaid account, a postpaid account allows businesses or users to run ads first and pay the costs after the campaign ends. With a postpaid account, Facebook automatically calculates and charges the expenses for your ad campaigns at the end of the month.
A postpaid account is suitable for large businesses or long-term campaigns, where budget management can be done easily without the need to deposit money into the account each time a campaign starts.
Comparison of Facebook ad account types
|
Distinguishing |
Types of accounts |
Advantages |
Disadvantages |
|
Target Audience |
Personal |
– Less likely to be flagged and have the card blocked. – If the business account is locked, the personal account is less likely to be affected.
|
– Limited ad budget. – Difficult to control ad effectiveness and strategy.
|
|
Business |
– Higher security level. – Provides advanced features to optimize campaigns. – Works well with Facebook’s advertising platforms.
|
– Requires time investment in strategy research and optimization. – Demands in-depth knowledge and skills in Facebook advertising.
|
|
|
Payment Method |
Prepaid |
– Higher reliability. – Can run multiple ad campaigns simultaneously. – Less likely to be flagged or blocked by Facebook.
|
– Requires prepayment before running ads. – Cannot borrow money from Facebook to cover costs.
|
|
Postpaid |
– Allows using Facebook’s funds before payment. – Most Facebook accounts automatically switch to a postpaid account when a payment card is added.
|
– Lower reliability. – More likely to be flagged and account blocked due to the postpayment nature.
|
What should you consider when choosing different types of Facebook ad accounts?
Depending on the type of advertising you want to implement, choosing the right account is crucial. For example, if your goal is to generate leads, ads such as Post Ads, Lead Ads, or Messenger Ads will be very effective.
A personal account is suitable for individuals or small businesses with a limited budget and basic advertising needs. However, it has limitations in terms of professionalism and campaign management capabilities.
On the other hand, a business account offers advanced features and higher security and is ideal for large-scale campaigns. However, it requires specialized knowledge and a specific advertising strategy to optimize effectiveness.
We hope you now have a clear understanding of how to distinguish between different types of Facebook Ads accounts and have chosen the one that best suits your needs. If you still encounter difficulties in setting up and managing ads, feel free to reach out to KTM Ads – rent cheap Facebook advertising account.
> See more related articles about Facebook Ads written by KTM:
How to target audiences for Facebook ads
Facebook ad testing process you need to keep in mind
How to report copyright violations on Facebook
