When it comes to running ads on Facebook, choosing the right strategy is key to success. One important aspect to consider is the types of Facebook ad campaigns that align with your business goals. Whether you’re looking to drive traffic, increase brand awareness, or boost sales, understanding the different types of Facebook ad campaigns can help you target the right audience and achieve better results. In this article, we’ll explore the various ad campaign types available on Facebook and provide insights on how to choose the best one for your marketing objectives.
The latest Facebook ad formats 2025
Carousel ads
With this format, you can showcase multiple products or services at once through a series of images or videos, providing variety and appeal to customers. This ad format works well on both desktop and mobile interfaces, ensuring a consistent and optimized user experience. The standout feature of Carousel Ads is their ability to deliver a complete message through images or videos that are tightly linked together.
Technical requirements for implementing carousel ads:
- Sharp images: Ensure that images have a minimum size of 600×600 pixels to display optimally on all devices.
- Ad text: Should be optimized with a length of about 90 characters, concise yet attention-grabbing.
- Headline: No more than 25 characters, making it easy for viewers to grasp the main message.
- Product/Service description: Around 30 characters, providing brief yet compelling information.
Boosted Page Posts
This is a popular ad format that helps increase reach and engagement, such as likes, comments, and shares, for posts on your Fanpage. It is an ideal choice to enhance brand awareness and generate customer interest in your products and services.
Some key requirements and specifications to note when using this format:
- Recommended image size: 1200 x 628 pixels, ensuring sharp display and optimization for both desktop and mobile interfaces.
- Ad text character limit: No limit, allowing you to create content that suits your campaign.
- Headline: Up to 25 characters, concise and impactful to grab attention immediately.
- Link description: About 30 characters, providing brief but persuasive information.
Dynamic product ads
This is an effective remarketing format that helps display product information to customers who added items to their cart but didn’t complete the purchase. The standout feature of this ad format is its high level of personalization, as it can cater to different objectives such as reaching users who viewed products but didn’t buy, or users who added products to their cart but haven’t checked out yet.
What’s special is that when setting up Dynamic Product Ads, you don’t need to manually add detailed information like product name, description, ID number, or image URL, as Facebook will automatically collect and display this information accurately and optimally.
Event responsive ads
Event Responsive is an effective promotion format that helps increase brand awareness and drive returning customers back to the website for shopping. With this format, you can leverage the Facebook platform to create attractive promotional events and then run ads to optimize customer reach. This is an effective way to boost revenue and significantly increase profits, especially during holidays or periods when sales performance needs to be enhanced.
Abandoned cart ads
Abandoned Cart Ads are an effective solution that helps businesses address the issue of customers adding products to their cart but not completing the purchase. According to surveys, for every 10 people who select a product, nearly 7 leave without making a purchase.
With this ad format, Facebook will re-display the products that customers selected while they browse social media. To increase effectiveness, businesses can combine promotional offers such as discounts, free shipping, or special deals to encourage purchase behavior.
Click to Web Facebook Ads – Landing Page (Domain Ads)
This ad format helps connect your Fanpage with your website, making it easier for customers to access products and services. When users click on the link in the ad, they are directly redirected to the business’s Fanpage or website, increasing traffic and conversion rates.
Featured videos ads
Featured video ads are a creative ad format that allows sellers to present their products or services in a more dynamic and engaging way compared to using just text or dry statistics. Instead of delivering one-way information, these short, eye-catching videos are designed to quickly capture the attention of customers.
Similar to TV commercials, these videos often appear directly on the Facebook homepage, significantly enhancing brand awareness.
Click to web Facebook ads – Multi Products
Click to Web Facebook Ads in the Multi Products format is a powerful advertising solution that is particularly suitable for businesses with multiple key products to promote at once. Instead of displaying just one product as before, the Multi Products tool allows you to showcase up to 5 different products in a single ad. Each product is accompanied by a title, a brief description, and a link to its corresponding sales page.
Offer claim ads
Offer Claim Ads help attract customers through special discount codes. In this ad format, sellers create ads with discount codes, along with a description or conditions for users to claim the offer. When customers click the “Get offer” button, they agree to participate in the program and receive the offer from the seller.
Additionally, through the contact details provided by customers when claiming the offer, sellers can use this information to reach potential customers later through marketing strategies such as email campaigns, product consultations, or offering future promotions.
Page likes ads
This ad comes with a “Like Page” button directly on the post, allowing customers to easily express their interest and follow your page. The special thing about this ad is that you are only charged based on the number of “Likes” on the page, helping you optimize your ad budget by not paying for impressions or interactions that don’t lead to results.
Through this ad format, businesses can quickly increase their follower count and build a community, creating a solid foundation for launching future advertising or marketing campaigns
Page post engagement ads
The main goal of this ad type is to increase likes, comments, and shares, thereby drawing attention and boosting user interest in your post content. With this ad, you can easily encourage user participation and enhance engagement on your posts through like, comment, and share buttons.
Additionally, the ad comes with a “Like Page” invitation button at the top of the post, helping you increase potential customers and attract more followers to your fanpage.
Ad Details:
- Recommended image size: 1,200 x 628 pixels
- Ad text character limit: No limit
- Headline: 25 characters
- Link description: 30 characters
Guide to choosing the right ad format
To choose the most effective ad format, you need to clearly define your goals. For example, if your goal is to increase likes for your fanpage, Page Like Ads would be the appropriate choice. If you want to boost engagement, Page Post Engagement Ads are the best option to attract likes, comments, and shares from users. If you want to receive more messages from customers, Message Ads would be the most effective choice.
Choosing the right ad format not only helps you save costs but also enhances the effectiveness of your campaign. For beginners, this choice may be confusing, but for those with experience in running ads, the process becomes easier. The key is to know your objectives and optimize the campaign to achieve the best results.
In conclusion, selecting the appropriate Facebook ad format is crucial to success in online marketing campaigns. Don’t hesitate to experiment with different formats to find the best approach for your business. If you want to learn more about Facebook advertising, follow KTM – Facebook ads account for rent for more useful updates
> See more related articles about Facebook Ads written by KTM:
How to add an ad account to Business Manager
How to buy Facebook accounts (VIA) for ads
